Advertising Agencies
SIC 7311 / NAICS 541810
The following resource guide provides sources
for industry information including industry trends and statistics, financial ratios, salary
surveys, and more.
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For resource guides specific to other industries, see
Industry Information Resources which covers over 400 individual industries.
Advertising and Marketing
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and
developments, industry trends, risks, and opportunities, and include a five-year industry
forecast. Profiles are updated quarterly and include:
Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Advertising
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, working conditions,
employment, occupations, training and advancement, earnings and benefits, employment outlook,
and sources for additional information. All information is free online.
Industry Market Research Statistics
http://www.bizminer.com
Industry statistics include market volume, number of firms, annual sales and sales trends,
sales per employee, staffing and employment trends, business startup activity and failure
rates, and other business information and statistics on a national, state, and metro area
level.
American Association of Advertising Agencies Inc.
Annual Analysis of Agency Costs For Agencies With Annual Gross Income Up To $13.5
Million
http://www.aaaa.org Search "Publications Catalog"
for "costs"
Provides an extensive analysis of advertising agency domestic operating costs. Data are
grouped by agency size and classified into client service expenses, space and facilities
expenses, corporate expenses, professional fees, payroll, and payroll-related expenses.
American Association of Advertising Agencies Inc.
Annual Analysis of Agency Costs For Agencies With Annual Gross Income More Than
$13.5 Million
http://www.aaaa.org Search "Publications Catalog"
for "costs"
Provides an extensive analysis of advertising agency domestic operating costs. Data are
grouped by agency size and classified into client service expenses, space and facilities
expenses, corporate expenses, professional fees, payroll, and payroll-related expenses.
American Association of Advertising Agencies Inc.
The Management Series: Key Financial Barometers
http://www.aaaa.org Search "Publications Catalog"
for "financial barometers"
This booklet provides a handful of key financial barometers, relevant to advertising agencies
that owners/managers of small to mid-sized agencies can use to measure their agency's
fiscal health.
Industry Financial Analysis
http://www.bizminer.com
Five-year comparative financial analysis includes income statements, balance sheets, and
key financial ratios. Income statement includes expense detail in dollars and as a percentage
of sales. Available in all firms, small business, sole proprietor, and business start
up versions.
Advertising Age
Salary Surveys
http://www.adage.com/datacenter.cms
Surveys include average base salary by agency size, executive salaries and benefits, and
average growth in base salary by region. Surveys available free online.
American Association of Advertising Agencies
Compensation Surveys
http://www.aaaa.org Search "Publications Catalog"
for "compensation"
Surveys cover employee compensation and incentive practices.
Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Advertising
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, working conditions,
employment, occupations, training and advancement, earnings and benefits, employment outlook,
and sources for additional information. All information is free online.
Bureau of Labor Statistics, U.S. Department of Labor
Occupational Employment Statistics
http://www.bls.gov/oes/current/oessrci.htm
Employment and hourly and annual wage estimates by industry and job position on a
national basis. All data is free online.
JobStar.Org Profession-Specific Salary Surveys
Advertising
http://jobstar.org/tools/salary/sal-prof.php
Compensation surveys covering industry personnel. All data is free online.
Compensation and Salary Survey Data
For compensation and salary survey data available from Economic
Research Institute, Salary.com, and other sources covering a wide variety of industries, see
Compensation and Salary Surveys.
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American Association of Advertising Agencies
Agency Valuation
http://www.aaaa.org Search "Publications Catalog"
for "agency valuation"
Deals with determining the value of advertising agencies and marketing services firms
based primarily on their sale to outside parties.
AdMedia Partners
Prospects for Advertising/Marketing Mergers & Acquisitions
http://www.admediapartners.com/ Select
"Industry Surveys"
Annual survey of mergers and acquisitions activity involving advertising and marketing
firms. Includes preferred valuation methods and median multiples. Available free online.
Small Business Valuation Formula Multiples
Advertising Agencies
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for advertising agencies and
more than 190 other industries. Valuation multiples are derived from market transactions
as reported by BIZCOMPS®, with the primary focus on small companies priced at less than
$1 million.
BVMarketData
Pratt's Stats® Private Transaction Database
http://www.bvmarketdata.com/PSAdvSearch.asp
Free "Visitor Search" allows users to search over 11,500 private company sales
transactions by SIC Code, NAICS Code, or business description for comparable sales data. Data can be purchased
as a single report or by subscription.
M&A Transaction Data and Valuation Multiples
For M&A transaction data and valuation multiples available from BIZCOMPS®,
Done Deals, Public Stats™, and other sources for a wide range of industries, see
Business Valuation Multiples and Merger
& Acquisition Transaction Data.
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