Direct Sales Companies
SIC 5963 / NAICS 454390
The following resource guide provides sources
for industry information including industry trends and statistics, financial ratios, salary
surveys, and more.
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For resource guides specific to other industries, see
Industry Information Resources
which covers over 400 individual industries.
Direct Selling Companies
http://www.ibisworld.com
Report provides in-depth analysis and a five-year industry forecast, with special focus
on the underlying structure and the external forces and interrelationships that drive
an industry. Report sections include:
Direct Selling Association
Information resources available from this organization include:
About Direct Selling
http://www.dsa.org/aboutselling/
Overview of direct selling industry including history and statistics. Available free online.
Direct Selling By The Numbers
http://www.dsa.org/pubs/numbers/
Executive summaries of industry statistics from the DSA Growth & Outlook Survey and salesforce
demographics from the DSA National Salesforce Survey. Available free online.
Growth & Outlook Survey
http://www.dsa.org/pubs/research/
Annual survey measures the size and scope of direct selling in the U.S. It also provides
companies important operating benchmarks to help them measure their effectiveness in the
marketplace.
IRS Audit Technique Guides
Retail Industry - Direct Sellers
http://www.irs.gov/businesses/small/article/0,,id=108149,00.html
Guide contents include an overview of the industry and its business practices with primary
focus on accounting and tax issues. Available free online.
Industry Market Research Statistics
http://www.bizminer.com
Industry statistics include market volume, number of firms, annual sales and sales trends,
sales per employee, staffing and employment trends, business startup activity and failure
rates, and other business information and statistics on a national, state, and metro area
level.
More Industry Research and Analysis
For more research and analysis available from Standard & Poor's, IBISWorld, Dun & Bradstreet,
and other sources which cover a wide variety of industries, see
Industry Overview, Issues, Trends, and Outlook.
Industry Financial Analysis
http://www.bizminer.com
Five-year comparative financial analysis includes income statements, balance sheets, and
key financial ratios. Income statement includes expense detail in dollars and as a percentage
of sales. Available in all firms, small business, sole proprietor, and business start
up versions.
Direct Selling Association
Management Compensation Survey
http://www.dsa.org/pubs/research/
Study reports on cash compensation and perquisites provided to selected corporate management
personnel within direct selling companies.
Bureau of Labor Statistics, U.S. Department of Labor
Occupational Employment Statistics
http://www.bls.gov/oes/current/oessrci.htm
Employment and hourly and annual wage estimates by industry and job position on a national
basis. All data is free online.
More Compensation and Salary Data
For more compensation and salary survey data available from
ERI Economic Research Institute, Salary.com, and other sources covering a wide variety of industries, see
Compensation and Salary Surveys.
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BVMarketData
Pratt's Stats® Private Transaction Database
http://www.bvmarketdata.com/PSAdvSearch.asp
Free "Visitor Search" allows users to search over 12,000 private company sales
transactions by SIC Code, NAICS Code, or business description for comparable sales data. Data can be purchased
as a single report or by subscription.
More Business Sales Transaction Data
For more business sales transaction data available from BIZCOMPS®, Done Deals,
Public Stats™, and other sources for a wide range of industries, see Business
Valuation Multiples and Merger & Acquisition Transaction Data.
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