Health Food, Vitamin, and Supplement Stores
SIC 5499 / NAICS 446191
The following resource guide provides sources
for industry information including industry trends and statistics, financial ratios, salary
surveys, and more.
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For resource guides specific to other industries, see
Industry Information Resources which covers over 400 individual industries.

Specialty Foods Stores
Health Supplement Stores
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and
developments, industry trends, risks, and opportunities, and include a five-year industry
forecast. Profiles are updated quarterly and include:

Natural Foods Merchandiser
Market Overview
http://www.naturalfoodsmerchandiser.com/
Select "Archives - Market Overview"
Annual survey of natural products retailers provides statistics on store sales and operations
with breakdowns by size, sales mix, product categories, and regions. Survey summary is
free online.
Organic Product Retailer
Organic Market Survey / Organic Industry Trends
http://www.vitaminretailer.com/OPR/index.htm
Search "Archives" for surveys
Annual market survey of natural food stores includes sales and profitability trends, participant
outlook for coming year, and sales by product category. Industry trends provides a summary
of sales growth trends and forecasts from the
Organic Trade Association Manufacturer Survey.
All information is free online.
Vitamin Retailer
Annual Retailer Survey
http://www.vitaminretailer.com/VR/index.htm
Search "Archives" for survey
Annual survey of vitamin and supplement stores includes sales trends, sales per store
data, participant outlook for coming year, store staffing statistics, sales by product
category, product forecast, and more. Survey is free online.
National Association for the Specialty Food Trade, Inc.
The State of the Specialty Food Industry
http://www.specialtyfood.com/do/educationalResources/List
Select "Learn More About On-line Resources"
Publication provides information about the size, scope, and structure of the specialty
food business, including sales growth within categories, comparisons of specialty and
mainstream category growth, new product introductions, and more.
Nutritional Business Journal
Nutrition Industry Research Reports
http://nutritionbusinessjournal.com/
Wide range of industry data including industry sales and channel data and consumer usage
and spending trends for organic and natural foods, functional foods, and dietary supplements.

Industry Market Research Reports
Health Food, Vitamin, and Supplement Stores
http://www.marketresearch.com
Search for "health food stores", "vitamin stores", and "supplement stores"
MarketResearch.com provides access to more than 160,000 market research reports from over
600 leading global publishers. Reports include information on product and market forecasts,
industry trends, risks, and opportunities, competitive strategies, key participant profiles,
and more.

Health and Personal Care Stores
http://www.ibisworld.com
Report provides in-depth analysis and a five-year industry forecast for health and personal
care stores, with special focus on the underlying structure and the external forces and
interrelationships that drive an industry. Report sections include:


Industry Market Research Statistics
http://www.bizminer.com
Industry statistics include market volume, number of firms, annual sales and sales trends,
sales per employee, staffing and employment trends, business startup activity and failure
rates, and other business information and statistics on a national, state, and metro area
level.

Industry Financial Analysis
http://www.bizminer.com
Five-year comparative financial analysis includes income statements, balance sheets, and
key financial ratios for health food and vitamin stores. Income statement includes expense
detail in dollars and as a percentage of sales. Available in all firms, small business,
sole proprietor, and business start up versions.
Bureau of Labor Statistics, U.S. Department of Labor
Occupational Employment Statistics - Health and Personal Care Stores
http://www.bls.gov/oes/current/naics4_446100.htm
Employment and hourly and annual wage estimates for health and personal care stores by
job position on a national basis. All data is free online.
Compensation and Salary Survey Data
For compensation and salary survey data available from Economic
Research Institute, Salary.com, and other sources covering a wide variety of industries, see
Compensation and Salary Surveys.
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Small Business Valuation Formula Multiples
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for health food and products
stores and more than 190 other industries. Valuation multiples are derived from market
transactions as reported by BIZCOMPS®, with the primary focus on small companies priced
at less than $1 million.
BVMarketData
Pratt's Stats® Private Transaction Database
http://www.bvmarketdata.com/PSAdvSearch.asp
Free "Visitor Search" allows users to search over 11,500 private company sales
transactions by SIC Code, NAICS Code, or business description for comparable sales data. Data can be purchased
as a single report or by subscription.
M&A Transaction Data and Valuation Multiples
For M&A transaction data and valuation multiples available from BIZCOMPS®,
Done Deals, Public Stats™, and other sources for a wide range of industries, see
Business Valuation Multiples and Merger
& Acquisition Transaction Data.
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