For resource guides specific to other industries, see
Industry Information Resources which covers over 400 individual industries.

Industry Overview, Issues, Trends, and Outlook


Newspapers and News Organizations
http://www.firstresearch.com
Profiles cover key aspects of an industry's size, scope, and operations, recent news and
developments, industry trends, risks, and opportunities, and include a five-year industry
forecast. Profiles are updated quarterly and include:


Newspaper Association of America
Industry Statistics
http://www.naa.org/ Select "Research - Industry
Statistics"
Newspaper advertising, audience, and circulation statistics. Available free online.
Newspaper Association of America
Industry Trends & Statistics
http://www.naa.org/ Select "Research - Industry
Trends & Statistics"
Newspaper trends and statistics. Available free online.
Newspaper Association of America
Industry Research Center
http://www.naa.org/ Select "Research - Industry
Research Center"
Industry research publications provide a detailed look at newspapers and the facts and
statistics that define the industry. Available free online.
BIA Financial Network
Investing in Newspaper Market Report
http://www.bia.com/publications_reference_news.asp
Report profiles more than 6,000 U.S. community weeklies, 1,450 daily newspapers, and 3,000
unique owners, and includes competitive performance, historic and projected market demographics,
growth statistics, circulation (daily, Sunday, weekly), and financial revenue estimates
for every DMA (designated market area).
Moody's Economy.com Précis Industry Forecasts
Newspapers
http://www.economy.com/home/products/products.asp?pid=7-00000-00
Each report provides an extensive analysis of current and anticipated trends, including
macro and industry drivers, pricing, operating expenses, profitability, opportunity and
risk factors, and the long-term outlook. Also included are four charts highlighting important
trends and a detailed five-year forecast covering over 40 financial and economic indicators.
Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Publishing, Except Software
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, working conditions,
employment, occupations, training and advancement, earnings and benefits, employment outlook,
and sources for additional information.

Industry Market Research Statistics
http://www.bizminer
Industry statistics include market volume, number of firms, annual sales and sales trends, sales per employee,
staffing and employment trends, business startup activity and failure rates, and other business information and
statistics on a national, state, and metro area level.
Industry Research Studies and Reports
For more research and analysis available from Moody's,
Standard & Poor's, Dun & Bradstreet, and other sources which cover a wide variety of industries, see
Industry Overview, Issues, Trends, and Outlook.
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Industry Financial Information and Financial Ratios

Inland
Press Association
Inland/INFE National Cost and Revenue Study for Daily Newspapers
http://www.inlandpress.org/
Select "National Cost and Revenue Study" from left menu bar.
Industry-wide survey prepared to assemble and analyze cost and revenue figures for newspapers
in all circulation categories.
Inland Press Association
Financial Management Rules of Thumb
http://www.inlandpress.org/
Select "Rules of Thumb" from left menu bar.
"Rules of Thumb" are benchmarks developed over many years and commonly accepted as the
industry standard. The Inland/INFE National Cost and Revenue Study for Daily Newspapers
tests the validity of those standards and shows what the "real" rule of thumb should be
for a certain circulation newspaper. Available free online.

Industry Financial Analysis
http://www.bizminer.com
Five-year comparative financial analysis includes income statements, balance sheets, and key financial ratios.
Income statement includes expense detail in dollars and as a percentage of sales. Available in all firms,
small business, sole proprietor, and business start up versions.
Industry Financial Analysis Reports
For more analysis and ratios available from Fintel Metrics,
RMA Annual Statement Studies, and other sources covering a wide range of industries, see
Industry Financial Information and Financial Ratios.
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Compensation and Salary Surveys

Inland
Press Association
Newspaper Industry Compensation Survey
http://www.inlandpress.org/
Select "Newspaper Industry Compensation Survey" from left menu bar.
Annual study covers the pay levels and pay practices of newspapers in the United States
and Canada. It provides comprehensive pay data that enables newspapers to compare their
compensation levels geographically, by circulation size and with the newspaper industry
as a whole. Selected data available free online.
Bureau of Labor Statistics, U.S. Department of Labor
Career Guide to Industries - Publishing, Except Software
http://www.bls.gov/oco/cg/home.htm
Information provided includes a description of the nature of the work, working conditions,
employment, occupations, training and advancement, earnings and benefits, employment outlook,
and sources for additional information.
Compensation and Salary Survey Data
For compensation and salary survey data available from
Economic Research Institute, Salary.com, and other sources covering a wide variety of industries, see
Compensation and Salary Surveys.
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Business Valuation Resources

Cribb
& Associates
Cribb Report
http://www.cribb.com
Report focuses on mergers and acquisitions of daily and weekly newspaper, shopper and
specialty paper companies. Other sections include publications for sale, various sale
topics, and industry sales and mergers. Cash flow and revenue multiples and an up-to-the-minute
discussion of the publication marketplace available upon request by newspaper owners.
BIA Financial Network
Investing in Newspaper Market Report
http://www.bia.com/publications_reference_news.asp
Report profiles more than 6,000 U.S. community weeklies, 1,450 daily newspapers, and 3,000
unique owners, and includes competitive performance, historic and projected market demographics,
growth statistics, circulation (daily, Sunday, weekly), and financial revenue estimates
for every DMA (designated market area).
Small Business Valuation
Formula Multiples
http://valuationresources.com/Misc/ValuationMultiples.htm
Report provides small business valuation formula multiples for more than 190 industries, including this industry.
Valuation multiples are derived from market transactions as reported by BIZCOMPS®, with the primary focus on small
companies priced at less than $1 million.
M&A Transaction Data and Valuation Multiples
For M&A transaction data and valuation multiples available
from BIZCOMPS®, Pratt's Stats®, Done Deals, and other sources for a wide range of industries, see
Business Valuation Multiples and Merger
& Acquisition Transaction Data.
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